Expert Local SEO In Edinburgh
Professional affordable local SEO services for small businesses in Edinburgh, our expert local search engine optimisation will get your Edinburgh business found.
Why Your Edinburgh Business Needs Local SEO
Maximize your Edinburgh business implementing local SEO
All local Edinburgh companies, from plumbers & contractors to florists & solicitors can enhance their Edinburgh company and make more money by using local SEO (search engine optimisation). 5 STAR SEO provides local SEO consultancy and local SEO tools to help local Edinburgh businesses.
What is local SEO? (aka Search Engine Optimisation)
Local SEO is a highly effective form of local online marketing. It allows local Edinburgh small companies to prote their services to local customers at just the time they’re looking for your type of company.
Local SEO uses search engines like Google and business directories like Yelp, 192, & TouchLocal. Millions of local customers use these services every day to locate the best local companies within their area (click to see Comparison of Online Local Directory Audience Figures).
It’s not like dropping leaflets through a letterbox or placing an ad in a local paper which may or may not be seen by someone interested in your service. Internet marketing is already a critical part of and small businesses advancement plan, and without internet marketing, seo, inbound marketing and other forms of digital marketing you are doomed just as the ‘dinosaurs’.
Local SEO reaches local consumers when they’re looking to buy your products or service.
And those new customers are’t merely on-line customers, they’re ‘real customers’. Local online marketing promotes your company (your name, your services, address, phone number…) not just your website. So your new customers walk through your front door not simply visit your web site or will call you.
Edinburgh, UK seo services range from local search engine optimization, natural organic link building, citation building, GMB (Google My Business) pages, map services, social media, article marketing and even more, so just check out our local seo services to see how these digital marketing services can help your Edinburgh business. The London search engine optimisation company is known for organic link-building. With our natural link building many people will call this ‘white hat’ or google friendly link-building and this is they type of link building which are thought of as the foundation and nearly penalty free. As Google sets the guidelines we all have to play-by-the-rules so when you do, Google will reward you with higher search positions in the serps.
Local SEO will help attract new customers to your business.
Local customers are switching to the web to find local companies.
64% of local customers use web directories and on-line search engines as their main way to find local business; just 28% of people use old paper directories as their preferred source of local advice.
The variety of on-line searches for local companies is up 76%
This was more than double the growth in general search volumes meaning that more & more people are looking for local info & businesses via search engines such as Google.
Local search marketing is exceptionally targeted & timely
Using local search engines & directories that are online promotes your business to local customers at precisely the point that they’re looking for your business. There’s no better time to connect with an expected customer then when they really want you.
Local SEO will help bring new customers to your business
Local customers are switching to the internet to locate local businesses
64% of local customers use directories and on-line search engines as their primary method to locate local business; only 28% of individuals use paper web directories that are old as their preferred source of local info.
The variety of online searches for local businesses is up 76%
This was more than double the increase in general search quantities meaning that more & more people are searching for local advice & companies via search engines like Google.
Local search marketing is highly targeted & timely
Using local search engines & on-line directories markets your business to local customers at exactly the point that they’re looking for your business. There’s no better time to connect with a potential customer when they actually need you.
Highest conversion amounts of all local advertising stations
Local directory marketing has higher conversion rates than other, traditional advertising alternatives – up on some web directories to 50% conversion. That means that you’ll convert 1 in 2 leads into a real customer.
Mobile phone internet usage increase
An increasing number of local customers use mobile phones and cellular ‘apps’ to locate local business finest while they’re walking around. Local SEO covers both PC & mobile internet access meaning you never miss out on an expected customer.
Excellent Return On Investment
Unlike other advertisements (e.g. local newspapers, leaflets etc…) with local SEO there’s little wasted exposure. When they need you not when they do’t you reach potential customers. This makes local SEO both cost and efficient effective.
It’s free to claim your GMB listing in Google maps (called Google My Business) and to list your company in hundreds of online business directories. That’s free promotion for your company, but it may not be free..
Local paper readership is in massive drop, down 40-80%
Fewer & fewer people are reading local newspapers. Recent figures show some local papers have lost 80% of their readership in the last 20 years. Why? Because local folks are turning to the web for their local news as well as to find local deals & the best local businesses.
70% of Local Consumers Trust Online Business Reviews
Word of mouth is an important variable in the success of local companies. Get your trustworthy customers to review your company online and attract hundreds of new customers. Reputation Management is vital to local businesses
And if you need an other reason to grow your business through local online marketing then here’s an ethical reason behind selecting local SEO – it’s Green & Eco-friendly
These trends are powerful now and they’re just going to get stronger and more important in the future. Now is the time to take advantage of local search engine optimisation and foster your business before your competitors boost theirs.
There is a difference hiring a local seo consultant (living in Edinburgh) and a seo consultant and expert providing local seo and local marketing. With the different forms of digital marketing you really need an expert seo consultant that can provide you with the latest seo techniques and processes to rank your Edinburgh business in the #1 position.
When you ask us if we are the best seo agency in Edinburgh, and have the top seo consultants and experts for your Edinburgh business, we would have to say #1 we may just be a little biased when we say a seo company is #1 in Edinburgh. It really is up to our clients who make the determination and define their KPI’s – but we will tell you we have been doing seo, internet marketing, digital services since 1997, so we do have the experience you are most likely looking for.
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